Him: I think we should focus on photos.
Her: Great idea, I love the photo posts on Burbn, but I don’t think I’m going to post that much.
Him: Oh, why not?
Her: My photos aren’t that good.
Him: They are great.
Her: They are not as good as your friend Greg’s.
Him: Well, Greg uses a bunch of filter apps to make them look nice.
Her: oh, you should probably add filters.
This was the conversation between Kevin Systrom and his wife Nicole at a beach in Mexico. After 8 weeks, he and his co-founder Mike Krieger launched instagram.