<amp-img alt="Overestimating the skills of your customer. Transcription for the comic available below the image." src="/wp-content/uploads/2019/09/Overestimating-your-customers-skills.png" width="700" height="700" layout="responsive"
Overestimating the skills of your customer
In 1980s, A&W Restaurants introduced
third-pound burger to follow up on their
success of quarter-pound burger at same
But, sales showed that their customers
are not buying their new third pounder.
The reason became clear
after thorough investigation.
Customers thought, 1 by 4th burger is larger than 1 by 3rd burger.