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Overestimating the skills of your customer

Posted at — Sep 20, 2019 by Abishek Muthian

Overestimating the skills of your customer. Transcription for the comic available below the image. Overestimating the skills of your customer

Transcription

Overestimating the skills of your customer

In 1980s, A&W Restaurants introduced
third-pound burger to follow up on their
success of quarter-pound burger at same
price.

But, sales showed that their customers
are not buying their new third pounder.

The reason became clear
after thorough investigation.

Customers thought, 1 by 4th burger is larger than 1 by 3rd burger.

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