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Overestimating the skills of your customer

Posted at — Sep 20, 2019 by Abishek Muthian

Overestimating the skills of your customer

Transcription

Overestimating the skills of your customer

In 1980s, A&W Restaurants introduced
third-pound burger to follow up on their
success of quarter-pound burger at same
price.

But, sales showed that their customers
are not buying their new third pounder.

The reason became clear
after thorough investigation.

Customers thought, 1 by 4th burger is larger than 1 by 3rd burger.